SOCIAL MEDIA MARKETING (BUA335)
(08/17/2022-12/09/2022)
Prerequisite Courses
| Course | Description | Credits | Course Type Code |
|---|---|---|---|
| BUA230 | MARKETING | Credits: 3 | Crs Type: SS |
Course Memo
Prerequisite: BUA230 or instructor consent. Study of methods, techniques, and tools used in social media for the purposes of marketing. Emphasis on understanding and utilizing multiple platforms. The social trifecta of paid, owned, and earned will be explored.